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Crisis Readiness, Response & Recovery
by Les Nichols and Jan Still-Lindeman
On Aug. 29, 2005, Hurricane Katrina slammed into the Gulf Coast. By the time it dissipated on Aug. 31, it had become the costliest and one of the deadliest hurricanes in American history. Almost a year later, Katrina is estimated to be responsible for the deaths of more than 1,800 people and more than $81 billion in damages.
The three local Boys & Girls Club organizations most affected by Katrina were Boys & Girls Clubs of Southeast Louisiana in New Orleans, Boys & Girls Clubs of the Gulf Coast in Biloxi, Miss., and the Boys & Girls Club of Jackson County in Moss Point, Miss. Together, they saw 17 Club units destroyed, damaged, flooded, contaminated or otherwise rendered unusable.
Insurance Limbo
As Clubs surfaced from the physical devastation of
the storm, their first steps to recover losses proved the most challenging. By and large, all Clubs hit by Katrina were underinsured. Some had structural insurance for damage to their buildings, but no content insurance to cover equipment and supplies. All were initially in limbo about what their recovered damages would actually be.
“Reviewing insurance policies and what they mean is crucial,” says Sue Reed, chief professional officer for the Gulf Coast organization. “We learned after the fact that wind and water involve very different policies. We also had policies on the buildings themselves, but no additional insurance for what it would cost to rebuild them. Issues like these made a huge difference in our recovery plan.”
Bobby Smith, CPO for the Southeast Louisiana organization, faced similar problems. “Only one of our Clubs had flood insurance,” he says. “Going forward, we plan to have periodic meetings between the Club’s board of directors and its insurance agent to learn just what is covered and if any changes in coverage are necessary. The organization has to find a way to afford the insurance it really needs; once the disaster hits, you’re stuck with what you have.”
Both Reed and Smith add that keeping an up-todate content inventory is necessary to verify the loss of equipment and furnishings. Insurance companies will ask for the cost and date of purchase for each item to determine a fair market value based on depreciation and replacement.
In addition, keeping all original insurance policies
and documents safe and accessible is also very important in expediting
insurance funds. “It’s hard to imagine before something
like Katrina happens that all these little distinctions in coverage,
the language in your policy and just having all necessary documents
in hand, are essential to your survival,” says Smith, “but
it is the reality, and it can make or break your recovery efforts.”
“Prior to Katrina, we believed our organization’s
affairs were in accordance with emergency polices
and procedures,” echoes Catherine Glaude, CPO
for the Jackson County organization. “This horrific
devastation pointed out that our eyes were ‘wide shut’
in the areas of insurance coverage, especially flood
insurance, and the mobilization of our organization’s
data. Due to the heartwarming worldwide support we
received, we have been able to upgrade our insurance
and mobile technology.”
Rethinking Your Response Strategy
Although crisis response plans necessarily vary with
each organization, an effective plan must start with an
organizing structure that clearly outlines roles and
responsibilities. All states now require schools and
other organizations to have an Incident Command
System (ICS). An ICS is applied by function, rather
than personalities or titles, and can expand or shrink as
a crisis unfolds or is resolved.
To make this system work, there are four primary ICS
roles that must be identified in advance of a crisis:
• Operations (the “Doers”): Responsible for
accountability, first aid, parent-child release, search and locate, security.
• Logistics (the “Getters”): Responsible for resources, transportation, communication, food and water.
• Planning (the “Thinkers”): Responsible for
maintaining a status board, gathering information and establishing a mental health crisis team.
• Finance (the “Controllers”): Responsible for
financial record keeping, funding, payroll and cost
control.
For the majority of organizations, the concepts of ICS
are familiar; it is the language that is new. Most
organizations only have to change titles or add a few
components to their existing crisis response structure.
For a comprehensive overview of emergency response
planning using the ICS method, visit the Club Safety
& Design safety page on www.bgca.net.
Act Locally, Think Nationally
Within hours of Hurricane Katrina, the entire nation –
including the Boys & Girls Club Movement – became
focused on victims of the storm. “The number of local
Clubs, area councils, professional associations, and
individual board members and staff who immediately
stepped up to offer help tells what kind of Movement
we are,” says Perry Cooper, BGCA’s senior director of
growth and collaboration strategies. Cooper served as
coordinator for the many inquiries and donations to
help relieve the three Gulf Coast organizations.
“Local Clubs offered to donate paid staff, raise money,
utilize Keystone Clubs, and even use their own
vacation time to volunteer,” he says.
What can we learn from a disaster of this magnitude?
An organization needs to anticipate utilizing a support
system that could include other Clubs, donors beyond
their normal donor base, the federal government and
others. Knowing who to reach out to in times of
crisis is essential to survival. In the wake of
Hurricane Katrina, all Clubs should heed the words
of the Southeast Louisiana CPO. “If the disaster is
great enough,” says Bobby Smith, “you have to be
prepared to re-create your service strategy – and
perhaps your entire organization.”
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