The Phelps Foundation works with select Boys & Girls Clubs to implement its signature im program, a learn-to-swim program designed to grow the sport of swimming and encourage a healthy, active lifestyle, especially among children. The im program was launched as a national pilot in 2010 with six Boys & Girls Clubs and has instructed nearly 3,000 children how to swim, with more than 80% of the participants receiving swimming instruction (im safe) for the first time in their lives. In 2012, the im program expanded its footprint to 28 Boys & Girls Clubs, including one on a U.S. Naval installation in Naples, Italy.
Developed in partnership with KidsHealth.org and the Michael Phelps Swim School, the im program is based on the same basic techniques and principles that Michael Phelps has implemented throughout his swimming career. Named in recognition of Phelps’ signature event, the Individual Medley, and as an abbreviation to the self-affirming “I am,” nearly 90% of the program’s participants are under the age of 12, the most at-risk age range for drowning.
Through the im program, the Michael Phelps Foundation provides support to Boys & Girls Clubs including financial assistance with the overall program costs along with training, staffing, supplies, equipment, pool access and maintenance, and support materials such as posters, medals, member handbook and assorted prizes.
For more information, please visit www.michaelphelpsfoundation.org or http://www.facebook.com/MichaelPhelpsFoundation.
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