Let's Just Play

Media giant Nickelodeon is all about kids and teens on- and off-screen. To promote off-screen healthy habits, Nickelodeon created an award-winning pro-social initiative “Let’s Just Play” to encourage health and wellness, and activity among kids and families.

In November 2005, "Let's Just Play" entered into a partnership with The Alliance for a Healthier Generation to combat the spread of childhood obesity. Nickelodeon, Boys & Girls Clubs of America and The Alliance combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles. Nickelodeon used its multimedia platforms and the "Let's Just Play" campaign, working with BGCA and other partners, to reach millions of young people across the country and spread the message of the Healthier Generation movement.

Boys & Girls Clubs of America is also a longtime partner of Nickelodeon’s annual signature health & wellness event, Worldwide Day of Play, in which the network and its digital channels and accompanying websites go off-air and offline for three hours to deliver a simple and clear message to kids -- turn the television off, get up, get out, and go play!
Currently, Boys & Girls Clubs of America has partnered with Nickelodeon on The Big Help initiative, which connects kids with ways they can take action and make a difference in their communities. BGCA has also partnered with the network to create the BGCA/TeenNick HALO Award, which acknowledges local Boys and Girls Clubs for engaging their members and communities in significant service learning activities throughout the year. 
Collectively, Nickelodeon has committed more than $30 million and 10% of its air to health and wellness messaging. Since 2011, Nickelodeon has also awarded approximately $3 million in funding to local Clubs, community organizations and schools to help provide resources that will create and expand opportunities for physical play.
Nickelodeon is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number- one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

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Age Category 10-12
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