The BE GREAT ads are part of a nationwide partnership between BGCA and the Outdoor Advertising Association of America (OAAA) resulting in the posting of out-of-home messaging across the country in a variety of venues, including billboards, bus shelters, shopping malls, taxi tops and airports. BGCA was named an OAAA national public service partner in 2008.
About OAAAThe OAAA is the lead trade association representing the outdoor advertising industry. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the US. With nearly 1,100 member companies, the OAAA represents more than 90 percent of industry revenues. The OAAA's strategic focus is on government relations, marketing, communications, membership, and operations. For more information about the Outdoor Advertising Association of America, please visit http://www.oaaa.org.
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