Outdoor Advertising Association of America (OAAA)
Billboards proclaiming the Boys & Girls Clubs’ new BE GREAT advocacy campaign will be posted, free of charge, courtesy of The Outdoor Advertising Association of America (OAAA). The advertisements are part of a nationwide initiative by Boys & Girls Clubs of America to highlight the key issues affecting today’s young people, and the key role community-based organizations like Boys & Girls Clubs play in helping kids graduate from high school, achieve a healthy lifestyle and develop good character traits. Thanks to OAAA’s commitment to donating ad space, thousands of Boys & Girls Clubs across the country can help spread awareness about all that Clubs do to help kids be great.

The BE GREAT ads are part of a nationwide partnership between BGCA and the Outdoor Advertising Association of America (OAAA) resulting in the posting of out-of-home messaging across the country in a variety of venues, including billboards, bus shelters, shopping malls, taxi tops and airports. BGCA was named an OAAA national public service partner in 2008.

About OAAA
The OAAA is the lead trade association representing the outdoor advertising industry. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the US. With nearly 1,100 member companies, the OAAA represents more than 90 percent of industry revenues. The OAAA's strategic focus is on government relations, marketing, communications, membership, and operations. For more information about the Outdoor Advertising Association of America, please visit http://www.oaaa.org.


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19% of Club members are 13-15 years of age.