Calling All
Campers: Tupperware and Brooke Shields Kick Off Camp Confidence
Tupperware Brands Corporation launches a virtual camp for women to
boost their self-confidence and that of their friends
New York (June 4, 2008) – Tupperware
Brands Corporation Chairman and CEO Rick Goings and Chain of Confidence
campaign spokeswoman Brooke Shields are encouraging women around the country
to get a confidence boost at Tupperware’s Camp Confidence. The online
program is a new extension of Tupperware’s Chain of Confidence campaign
which launched last spring and celebrates female friendships and the
intangible results of those relationships and supports Boys & Girls Clubs of
America’s (BGCA) SMART Girls program. Camp Confidence kicked-off today in an
urban camp-themed setting at the famed Time Warner Center in New York City.
Last spring, Tupperware conducted a survey to determine the most significant
source of women’s confidence. Recently, Tupperware took the findings from
the original survey a step further and commissioned a national opinion poll
to learn more about what makes women feel confident. The new survey,
conducted by Kelton Research, showed that an unprecedented 98% of women feel
more confident about themselves if they have a healthy relationship with
friends and family members.
Health and wellness, finances, relationships and beauty topped the list of
topics which women said they discussed the most.. Camp Confidence focuses on
boosting confidence in these four key life areas through a panel of renowned
experts, also known as Confidence Counselors, who provide tips and advice
for women in their respective areas of expertise. Counselors include: health
& wellness guru Bethenny Frankel, financial expert Laura Rowley,
relationship coach Logan Levkoff and beauty specialist Carie Brescia.
“The response to Chain of Confidence has been overwhelming and now Camp
Confidence will take the movement to the next level,” said Rick Goings,
chairman and CEO of Tupperware Brands Corporation and national chairman of
Boys & Girls Clubs of America. “We are thrilled to have such a talented and
passionate group of experts working with us to make Camp Confidence a
meaningful outlet in women’s lives. Tupperware Brands’ commitment to women
is not new – we’ve been offering opportunities for over 60 years. Today we
are committed to our global mission to enlighten, educate and empower women
and Camp Confidence will help be instrumental in helping us reaching our
goal.”
Camp Confidence is available for women everywhere on
www.ChainOfConfidence.com. The Web site has
undergone an exciting makeover of its own in 2008. In addition to linking up
and swapping confidence tips and stories with other women, visitors can now
sign-up to receive email newsletters and SMS tips from the Confidence
Counselors, contribute to Boys & Girls Clubs of America’s SMART Girls
program and participate in interactive voice-blogs through the Web site's
updated technology.
“I’m so proud to be part of a campaign and community that celebrates women,”
said campaign spokeswoman, Brooke Shields. “The tips and advice offered
through Camp Confidence are incredibly useful and women around the country
can visit
ChainOfConfidence.com for their own
confidence boost.”
The Chain of Confidence campaign and the Web site have captured the
attention of women everywhere. For more information on Tupperware’s Chain of
Confidence and Camp Confidence, please visit
ChainOfConfidence.com.
About Tupperware Brands
Tupperware is part of the portfolio of brands under Tupperware Brands
Corporation. Tupperware Brands Corporation is a global direct seller of
premium, innovative products across multiple brands and categories through
an independent sales force of approximately 2.2 million. Tupperware
categories include food preparation, storage, cooking and serving solutions
for the kitchen and home. Tupperware Brands Corporation beauty and personal
care brands include Avroy Shlain, BeautiControl, Fuller, NaturCare,
Nutrimetics, Nuvo and Swissgarde brands.
About Brooke Shields
Born and raised in New York, Brooke Shields began modeling at the age of
eleven months old. She became one of the most photographed faces in the
world and has graced the cover of nearly every national and international
magazine including Life and three separate covers of Time. An icon of
American culture for nearly her entire life, she has established a
phenomenal acting career that encompasses television, film and theatre.
Brooke attended Princeton University, graduating with honors in French
Literature.
In 2005, the married mother of two
daughters added ‘bestselling author’ to her list of accomplishments.
Hyperion published “Down Came the Rain,” a memoir discussing Brooke’s
journey through Postpartum Depression, which the Los Angeles Times
described as ‘a personal story told with candor and grace.’ Ms. Shields
continues to lend aid to issues involving children’s welfare and education.
She has helped launch initiatives for ‘Toys for Tots’, has teamed up with
the Ronald McDonald House Charities and is an active participant with
‘Habitat for Humanity’. Ms. Shields has partnered with Tupperware Brands
Corporation for a second year, acting as the spokeswoman for their new
campaign, Chain of Confidence, which encourages women to celebrate the bonds
of female friendships and the confidence derived from those relationships.
About Confidence Counselors
Carie Brescia has worked as a professional in the makeup, skincare,
and beauty industry for more than a decade and has represented leading
national and international brands including Bobbi Brown, Trish McEvoy, Olay,
Armani, and Nars. Most recently, Carie has expanded her business with
private personal shopping for skincare and makeup, bridal and special-events
makeup, and continued on-air appearances both in television and radio for
major networks like ABC, CN8 and FOX.
Celebrity Natural Food Chef Bethenny Frankel is an authority on
achieving and maintaining a healthy and balanced lifestyle. Bethenny's
company BethennyBakes® ranges from a line of low fat, wheat, egg and
dairy-free baked goods to cooking services for private clients, and a custom
meal delivery service. She is also a monthly contributor for Health
Magazine writing her “Celebrity Diet Secrets” column and is regularly
featured in national publications, television shows and radio. Her first
publication, How to be Naturally Thin, published as part of a multi-book
deal with Simon and Schuster, will hit shelves in March 2009.
Logan Levkoff, M.S., Ph.D., is a relationship expert, author, TV
personality and advice columnist. She works to create an environment where
people feel comfortable asking (and getting answers to) their most personal
questions. Logan serves as a trusted source for national television shows
and magazines. She also penned the sex column for American Health and
Fitness magazine, acted as the sexual advice columnist for Ellegirl.com
and as the Adolescent Sexual Health Expert on The Sexual Health Network.
Logan has written a contemporary book, Third Base Ain't What it Used to
Be: What Your Kids are Learning About Sex Today and How to Teach Them to
Become Sexually Healthy Adults for parents to help them to understand
the role sexuality plays in their children’s lives.
Laura Rowley is a journalist and author specializing in personal
finance and values. She writes a weekly column called “Money and Happiness”
for Yahoo!Finance, which receives 42 million visitors a month. The column is
based on her book, Money & Happiness: A Guide to Living the Good Life,
which shows readers how to manage money according to their values. She also
writes a blog,
www.moneyandhappiness.com/blog, and speaks
to audiences nationwide on money and happiness. Rowley is a former
reporter/producer for CNN Business News in New York and former money
columnist for Self magazine.
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