MEDIA CONTACTS
UPS:
Rebecca Treacy-Lenda
404-828-8396
Kathryn McClelland
314-982-9133 |
BGCA:
Brian Hill
404-487-5798
bhill@bgca.org
|
UPS GIVES GREEN LIGHT TO TEEN
SAFE DRIVING PROGRAM
A Century of Safe Driving Expertise Delivered Through Boys & Girls Clubs
of America
ATLANTA, May 7, 2009 – Motor vehicle accidents are the
leading cause of death for U.S. teens, accounting for more than one in three
teenage deaths, according to the Centers for Disease Control and Prevention
(CDC).
To help battle this deadly trend on the country’s roadways, The UPS
Foundation, the charitable arm of UPS (NYSE: UPS),
in collaboration with Boys & Girls Clubs of America (BGCA), is rolling out a national
program to teach safe driving techniques to teens. Based in large part on
the same safety training used with UPS’s own drivers, the program – UPS Road CodeSM – helps teens learn the code for safe driving.
Thanks to a three-year, $1.5 million grant from The UPS Foundation to BGCA, UPS Road Code will be taught to an estimated 1,200
teens this year in 10 U.S. cities: Atlanta; Los Angeles; Dallas; Omaha,
Neb.; Little Rock, Ark.; Oakland, Calif.; New York; Washington; Chicago, and
New Orleans. The program is expected to be rolled out to other markets in
2010.
UPS Road Code provides teens with four sessions of classroom-based
instruction and time “behind the wheel” of a computerized driving simulator.
Approximately 150 UPS employees will serve as trained volunteer instructors
for the program
“The UPS Road Code program takes the safe-driving knowledge that UPS has
accumulated over the past century and shares it with drivers who need it the
most – teenagers,” said Ken Sternad, president of The UPS Foundation. “The
program also provides UPS employees the chance to participate in what we
like to call ‘skilled volunteerism’ by using their professional safe driving
expertise to help save lives.”
To launch the program nationally, UPS and The UPS Foundation today are
hosting an event at the Warren/Holyfield Boys & Girls Club in downtown
Atlanta featuring a news conference and “open house” showcasing the UPS Road
Code curriculum. The program is launching before the busy summer driving
season, the deadliest time for teen car accidents, according to the CDC.
“We are extremely grateful to The UPS Foundation for bringing UPS Road Code
to our teens, providing access to important safety training utilizing state
of the art simulators,” said Roxanne Spillett, president and CEO of Boys &
Girls Clubs of America. “This is an important complement to our mission of
delivering critical health and life skills to our members.”
To help spread the word about teen safe driving, one of UPS’s best known
“drivers,” David Ragan, is supporting the program through a series of video
and audio public service announcements that will be available online and
will be broadcast on radio stations nationwide. Ragan is the driver of the
No. 6 UPS Ford Fusion in NASCAR’s Sprint Cup Series.
"Safety is a priority for me on and off the track," said Ragan. "I'm proud
to be teaming up with the professionals at UPS to help young drivers learn
some valuable skills that will benefit them their entire lives."
The UPS Road Code program spans four weeks, as follows:
-
Week one includes a “code” of safety principals that UPS
drivers use each day. During this session, teens will hear from a UPS
Circle of Honor driver, who is one of the more than 4,600 active UPS
drivers with 25 or more accident-free years.
-
Week two covers the consequences of risky driving
behaviors – such as talking, texting or using cell phones while driving.
-
Week three focuses on the 10 safe driving tips and tools
used by UPS drivers. This course also features a laptop-based
hazard-identification test that is used by UPS to train new drivers.
-
Week four enables teens to practice what they’ve learned
behind the wheel of a computerized driving simulator. Three computer
screens serve as a “windshield,” and teens use a steering wheel and gas
and brake pedals to navigate a virtual roadway. The simulators tabulate
scores based on safe driving, providing a friendly competition aspect to
UPS Road Code.
Teens, parents and others interested in learning more about
safe driving and UPS Road Code should visit
www.ups.com/roadcode. And for
regular updates on UPS Road Code, safe driving tips and other UPS news, sign
up for the UPS Twitter channel at
http://twitter.com/ups_news.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (www.bgca.org)
has helped kids “BE GREAT,” providing hope and opportunity for those who
need it most. Today, more than 4,300 Clubs serve some 4.5 million young
people through Club membership and community outreach. Known as The Positive
Place for Kids, Boys & Girls Clubs can be found throughout the country and
on U.S. military bases worldwide, providing young people 6 to 18 years old
with guidance-oriented character development programs conducted by trained,
professional staff. Clubs positively impact lives and help young people
reach their full potential as productive, caring citizens. Key programs
emphasize leadership development; education and career exploration;
community service; technology training; financial literacy; health and life
skills; the arts; sports, fitness and recreation; and family outreach. In a
recent Harris Survey of Club alumni, 57 percent said the Club saved their
lives. National headquarters are located in Atlanta, Ga.
About The UPS Foundation
Founded in 1951 and based in Atlanta, Ga., The UPS Foundation’s major areas
of focus include community safety, nonprofit effectiveness, economic and
global literacy, environmental sustainability, and diversity. The UPS
Foundation pursues these initiatives by identifying specific projects where
its support can help produce a measurable social impact. In 2008, The UPS
Foundation directed more than $100 million in philanthropy to charitable
organizations worldwide. Visit community.ups.com for more information about
UPS’s community involvement.
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