ENGLEWOOD CLIFFS, N.J., (Oct. 3, 2012) – “Let’s Talk” are two simple words at the heart of the Dove brand’s largest effort to date to support girls’ self-esteem. The third annual Dove Self-Esteem Weekend, a nationwide effort to help girls develop a positive relationship with beauty, is taking place from October 5 - 7. Everyone has the opportunity to make a difference in a girl’s self-esteem. Dove is bringing together retailers, non-profit organizations, the medical community and women everywhere with a bi-lingual program in English and Spanish to spark conversation on a vital topic. Teenage actress and singer KeKe Palmer, a voice of inspiration for girls, will kick off the weekend with a march to Times Square in New York to call for a national discussion on girls’ self-esteem. Dove is committed to inspiring all women and girls to reach their full potential, and the weekend is one of the many ways in which the brand brings to life its vision to create a world where beauty is a source of confidence, not anxiety.
Keke Palmer will join 250 members of Girls Scouts of the U.S.A., Girls Inc., and Boys & Girls Clubs of America as they march alongside their moms and mentors. The girls will carry signs saying “Let’s Talk,” in an effort to ask women everywhere to start a conversation on beauty anxiety that girls experience and how it impacts their self-esteem.
“Like most girls there have been times when I have felt insecure about my looks” says KeKe Palmer. “I am lucky enough to have a mom that I can turn to in these moments. She helps me feel more confident, and I know girls everywhere need and value that kind of encouragement. The Dove Self-Esteem Weekend is all about starting a conversation and helping girls develop a more positive relationship with beauty.”
Prior to the march, the girls at the New York event will participate in a self-esteem workshop led by Dove Global Self-Esteem Ambassador Jess Weiner. The session will offer girls insights and candid conversation with a diverse group of women who will talk about the different ways beauty anxiety can manifest itself in girls’ lives. The discussion will shed light on different perspectives about beauty and self-esteem, and will give girls an opportunity to ask questions and talk to each other. Weiner will lead a panel discussion with KeKe Palmer, Toni Blackman, Dove Real Woman role model, Heidi A. Waldorf, M.D., from the Women’s Dermatologic Society, and Alexis Tirado, managing editor of MTV Act, the network’s pro-social blog.
Anxiety about looks begins at an early age and holds girls back1 from reaching their full potential. When girls feel bad about their looks, sixty percent of girls globally disconnect from life and avoid normal daily activities such as raising their hand in school or even going to the doctor.2 Alarming statistics like these show why events such as the Dove Self-Esteem weekend are critical to helping girls reach their full potential.
Amazing Things can Happen When We Come Together – in English AND in SpanishDove Self-Esteem Weekend events will take place in cities across the nation, including New York, Miami, and Los Angeles. The Boys & Girls Clubs of Venice Beach, Calif., will host an event for 1,000 people on Saturday, October 6. Teen singer Jessica Jarrell, who joined the brand earlier this year as an ambassador for the “Women Who Should be Famous” program, will perform. In Miami, parenting expert and People en Espanol columnist Jeannette Torres-Alvarez will host a parenting workshop about helping girls develop a positive relationship with beauty. Look online at www.Dove.com/self-esteem for further details about an event near you.
The Dove Movement for Self-Esteem aims to reach 15 million girls globally with self-esteem programming by 2015. Together with experts and key partners, the brand has reached more than 9 million girls. The commitment to this goal is underscored with a Spanish-language web platform that will house self-esteem resources and reach countless more girls. Women who wish to access these materials in Spanish can visit www.vivemejor.com.
Walmart and The Kroger Co. Join the ConversationRetailers across the country are doing their part to get the nation talking about this important issue. More than 1,000 Walmart stores nationwide will have a designated area called the “Let’s Talk” wall where visitors can share a message of encouragement with girls throughout the weekend and pick up a copy of the Bold and Beautiful, an 80 page magazine and CD, which are available for a limited time. The Kroger Co. is hosting a private event for 250 girls from the Boys & Girls Clubs at its headquarters in Cincinnati on Wednesday, October 3.
Women who want to join the Dove Movement for Self-Esteem and participate in the Dove Self-Esteem Weekend can do so in several ways. Visit www.Dove.com/self-esteem for more information on events at local retailers and the Dove Facebook page, Facebook.com/Dove, to access free tools and resources to motivate and inspire young girls. These tools and resources include:
“Amazing things can happen when we come together,” said Rob Candelino, vice president, Unilever Skincare. “Dove has not wavered in its commitment to the next generation. The Self-Esteem Weekend shows that we can bring everyone together – businesses, families, communities – into this exciting and necessary movement. We have a way for everyone who wants to join us in our efforts.”
The Dove Self-Esteem Weekend is one of many ways that women can join the brand in its efforts to build confidence in girls. Women can continue to join the conversation and share their stories and messages of inspiration with the brand – and each other – throughout the year via social media channels (Facebook and Twitter). Women who wish to learn more about the Dove® Movement for Self-Esteem, or wish to access tools and resources to inspire a girl in their life can visit www.dove.com/self-esteem for more information.
About Boys & Girls Club of AmericaFor more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, some 4,000 Boys & Girls Clubs serve nearly 4 million children and teens through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. Clubs provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at bgca.org/facebook and bgca.org/twitter.
About Dove®Dove®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove®product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove® Men+Care™ is the newest range of products from Dove®, developed specially for men. Dove® is available nationwide in food, drug and mass outlet stores.
About Unilever North AmericaUnilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove® personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011. For more information, visit www.unileverusa.com or www.unilever.ca.
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