Triple Play: A Game Plan for Mind, Body and Soul

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Altria Success360° Altria Success360°

Altria’s companies help nonprofits serve young teens and their families.

About Success360°

Success360° is Altria’s tobacco companies’ investment in leading national and local nonprofit organizations that serve middle school kids and their families. Success360° helps these organizations deliver proven-effective programs and collaborate to better connect the services they provide to students in and out of school. In this way, the companies are helping to make sure middle school kids have the full range of tools they need to succeed academically, make good decisions and avoid risky behaviors like tobacco use. Altria’s support has been critical to the success of BGCA’s efforts to serve more youth, more frequently and to leverage partnerships to increase Club capacity to do impactful work with youth and communities as a whole. 

Through Altria’s recent support of Success360°, More Members More Often and Quality Network and Equity Impact Leads, Clubs will not only reach more kids and teens, but they will be better equipped with the knowledge, support, partnerships and tools they need to continuously improve the quality of their youth development programs and practices, ultimately strengthening their organizations. Additionally, Altria is supporting BGCA’s building of the new Club Model system, SMART Moves curriculum development with a module focused on tobacco/e-vapor and trainings and support resources for staff. By providing Club staff with evidence-informed tools, resources and trainings that build middle and high school youth’s social and emotional skills they can make healthy and informed decisions.