Senior Vice President, Marketing and Communications
Karl Kaiser serves as Senior Vice President, Marketing and Communications. He is responsible for leading the organization’s branding and marketing efforts.
Karl joined Boys & Girls Clubs of America in 1998, and has held several roles of increasing responsibility during his tenure. He helped build BGCA’s creative department from a three-person team in 2001 to a dynamic brand management and advertising operation supporting thousands of local Clubs, major corporate partnerships and national campaigns. His efforts have successfully positioned Boys & Girls Clubs of America as one of the top 10 power brands listed by The Cone Nonprofit Power Brand 100. He also played an integral role in launching one of Boys & Girls Clubs of America’s most successful brand campaigns, "Great Futures Start Here," which featured dozens of prominent Boys & Girls Club alumni, including Denzel Washington.
Prior to joining BGCA, Karl did creative work in commercial real estate, retail and international broadcasting. His previous clients include Macy’s Department Stores, the Cayman Islands Department of Tourism, Deloitte & Touche and Johns Hopkins University. A graduate in Visual Communications from the Art Institute of Atlanta, he is an active member of the American Institute for Graphic Arts, the professional association for design.