Boys & Girls Clubs of America Announces New Marketing Leadership
Karl Kaiser named senior vice president, will lead marketing efforts for nation’s leading youth development organization
ATLANTA, November 16, 2016 – This week, Boys & Girls Clubs of America announced that Karl Kaiser has assumed the role of senior vice president of marketing and communications for the organization. In his new role, Kaiser will lead the branding and marketing efforts for the non-profit, which provides life-changing programs and support to more than 4,200 Clubs across the country, impacting nearly 4 million kids and teens each year.
Kaiser joined Boys & Girls Clubs of America in 1998, and has held several roles of increasing responsibility during his tenure. By leveraging his creative talents and strategic leadership, he has helped build the creative department from a three-person team in 2001 to a dynamic brand management and advertising operation supporting thousands of local Clubs, major corporate partnerships and national campaigns. His efforts have successfully positioned Boys & Girls Clubs of America as one of the top 10 power brands listed by The Cone Nonprofit Power Brand 100. He also played an integral role in launching one of Boys & Girls Clubs of America’s most successful brand campaigns, "Great Futures Start Here," which featured dozens of prominent Boys & Girls Club alumni, including Denzel Washington. "Karl brings an array of creative and marketing skills to this role, along with a deep passion for our mission: to enable all kids and teens to achieve a great future," said Jim Clark, president and CEO of Boys & Girls Clubs of America. "His historical knowledge, long-term vision and tireless commitment to excellence will continue to advance our brand in the years ahead."
Prior to joining Boys & Girls Clubs of America, Kaiser's experience included creative work in commercial real estate, retail and international broadcasting. Previous clients include Macy’s Department Stores, the Cayman Islands Department of Tourism, Deloitte & Touche and Johns Hopkins University. A graduate in Visual Communications from the Art Institute of Atlanta, he is an active member of AIGA, the professional association for design.
"For nearly two decades, I’ve dedicated my professional career to Boys & Girls Clubs of America, and I remain humbled by the passion of the people that dedicate their lives to helping kids," said Kaiser. "I'm honored to have the opportunity to lead our incredibly talented marketing team to represent a brand with such rich history and promise for the future."
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,200 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters is located in Atlanta, Georgia. Learn more at Facebook and Twitter.