Family Dollar Shoppers Can Support Young People’s Futures by Making Every Sip Count In 2018
Campaign Pledges Up to $1 Million to Boys & Girls Clubs
CHARLOTTE, N.C. Feb. 1, 2018 – For teens like Tatiana A., a high school senior in Charlotte, North Carolina, the Salvation Army Boys & Girls Clubs of Greater Charlotte has become a second home. From tackling homework with tutors to practicing layups on the basketball court, Boys & Girls Clubs across the country provide children and teens with a safe, positive and engaging environment after school. To keep programs like this active, Family Dollar Stores and The Coca-Cola Company are teaming up on the “Make Every Sip Count” campaign to raise up to $1 million for Boys & Girls Clubs of America in 2018.
“I’m very proud to spend my time after school in a safe and productive environment that has impacted and enriched many lives, including mine,” said Tatiana, who has attended the Club the past five years. “I am so thankful to have the support of companies like Coca-Cola and Family Dollar to help me develop into a healthy, intelligent, confident and creative woman.”
When shoppers purchase Coca-Cola products such as Coke Zero Sugar, Sprite, Fanta and Powerade at a Family Dollar store, 15 percent of purchases, up to $1 million, will be donated to Boys & Girls Clubs of America. Clubs count on their local communities to help fund programming for the four million young people served annually through Club membership and outreach. Over the past four years, Family Dollar has partnered with customers, vendors and associates to raise more than $1 million for the national nonprofit, and is excited to partner with Coca-Cola to maximize support for the bright futures of young people like Tatiana.
“Family Dollar is proud to support Boys & Girls Clubs of America through the Make Every Sip Count,” said Matt Martin, Vice President of Marketing and Customer Engagement for Family Dollar. “Initiatives like this enable us to positively impact our local communities and help America’s youth reach their full potential in a safe and supportive environment.”
“Over the past 70 years, Coca-Cola has committed itself to supporting Boys & Girls Clubs of America as one of the most important youth-serving organizations in the world,” said Mark Rahiya, Chief Retail Sales Officer for Coca-Cola North America. “This year, we are proud to launch the Make Every Sip Count campaign with Family Dollar to enable children and teens in need to achieve great futures as productive, caring and responsible citizens.”
To learn more about the Make Every Sip Count campaign and to find a Family Dollar near you, visit Coke.com/MakeEverySipCount.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at on Facebook and Twitter.
About Family Dollar
For more than 55 years, Family Dollar has been providing value and convenience to customers in easy-to-shop neighborhood locations. Family Dollar’s mix of name brands, and quality, private brand merchandise appeals to shoppers in more than 8,000 stores in rural and urban settings across 46 states. Helping families save on the items they need with everyday low prices creates a strong bond with customers who refer to their neighborhood store as “my Family Dollar.” Family Dollar, headquartered in Matthews, North Carolina, is a wholly-owned subsidiary of Dollar Tree, Inc. of Chesapeake, Virginia. For more information, please visit familydollar.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world. For more information, visit our digital magazine Coca-Cola Journey at www.coca-colacompany.com, and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.