BODYARMOR
As the official hydration partner of Boys & Girls Clubs of America, BODYARMOR Sports Drink is helping Club Kids stay active with access to better-for-you hydration options and premium sports equipment.
Choose Better
Research shows that less than 30% of youth meet the physical activity guidelines and nearly 70% of non-athlete kids are dehydrated. Boys & Girls Clubs of America and BODYARMOR are working together to provide solutions that empower more kids to “Choose Better.”
Boys & Girls Clubs around the country will receive BODYARMOR Sports kits, which include:
- Hydration essentials from the entire BODYARMOR Sports Drink portfolio to keep youth members hydrated with better-for-you options.
- Sports equipment and training resources to drive engagement and movement.
- Schedules and guides to help Club staff enhance high-impact programming.
Employee engagement and volunteering are core tenants of BODYARMOR’S support. To launch our partnership, over 100 BODYARMOR employees volunteered at the Kips Bay Boys & Girls Club for a day of service, sports and celebration — surprising youth with several beautification projects inside the Club.
This collaboration helps Clubs get more youth engaged in physical activity, while opening doors for Clubs to strengthen sports offerings and build stronger programs. When Club Kids are hydrated and healthy, they can focus on reaching their full potential on and off the field of play.
About BODYARMOR Sports Nutrition
A leader in the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a quest to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE (respectively #2 and #3 in the sports drink category), BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021.
BODYARMOR has been disrupting the world of sports and active hydration since 2011, offering a premium sports drink with potassium-packed electrolytes and antioxidants to provide consumers with a better-for-you hydration option. Nearly 15 years since BODYARMOR redefined the sports drink category, the brand relaunched in 2025 with a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon. BODYARMOR Sports Drink is made with coconut water, and no artificial flavors, sweeteners, or dyes. It’s low in sodium and a good source of potassium. The portfolio includes BODYARMOR LYTE, a low-calorie, zero added sugar sports drink; BODYARMOR ZERO SUGAR, a premium sports drink with zero sugar and carbs, no artificial sweeteners, flavors, or dyes; BODYARMOR Flash I.V., the brand’s first-ever rapid rehydration beverage; BODYARMOR Flash I.V. Hydration Boosters, single-serve powder sticks for on-the-go rehydration; and BODYARMOR SportWater, a premium alkaline water with pH 9+.
POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes. To learn more, visit: www.drinkbodyarmor.com
