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Comcast NBCUniversal partners with Boys & Girls Clubs of America to provide youth with digital literacy access and skills necessary for a great future.    

Comcast and My.Future  

In 2014, Comcast NBCUniversal entered into a five-year partnership with BGCA to support the launch of My.Future, a new technology initiative designed to teach Club members about our digital world and ignite their passion for technology. The five-year, national partnership is valued at tens of millions of dollars in cash and in-kind support.

My.Future is a next-generation technology initiative that personalizes the program for each member through engaging project-based, digital activities. My.Future will provide Club members with the ability to safely build, explore and communicate in their own digital worlds and ignite their passion for technology. It will also give Club members the skills they need to pursue promising careers.

Comcast NBCUniversal has supported local Boys & Girls Clubs for more than 15 years. In 2010, Comcast took their support to the national level as a sponsor of BGCA’s digital literacy initiative dedicated to providing youth with computer skills needed for success in the 21st century.

An Experience of a Lifetime at Super Bowl LII

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It’s a bit coincidental that sports led Anaa Jibicho to the Boys & Girls Clubs of the Twin Cities eight years ago. He and several friends were playing soccer one day when a Saint Paul police officer approached and offered them free day passes to the Boys & Girls Club. He and his friends went to the Mt. Airy Boys & Girls Club just to try it out and he was immediately hooked. “I never stopped coming,” Anaa said through a slight chuckle.

While attending the Club, Anaa discovered a passion for video production. A self-proclaimed filmmaker, he explored his interest by capturing and editing films and through Club activities, like My.Future, which provided additional opportunities for him to hone his craft. In addition to Club programming, support from the caring youth development professionals at Mt. Airy Boys & Girls Club also fueled his passion to develop his production skills.

“I got an internship with a local video company because of the Club,” said Anaa proudly. In fact, Abaa has enhanced his skills so much, he now has his own equipment and provides video services at the Club as their go-to “video guru.”

Anaa’s love of sports and long-term commitment to grow his video skills led the Mt. Airy Club to nominate him to participate in Super Bowl LII. Anaa was among those selected to attend the game in Minneapolis, the result of a partnership between Boys & Girls Clubs of America and Comcast NBCUniversal that gives Club youth access opportunities to enhance their digital skills and engage in sports experiences, such as the 2016 Summer Olympics and the Super Bowl.

Anaa’s behind the scenes experience at the Super Bowl reinforced his love of video production and expanded his outlook on life. “This sort of experience puts a new perspective to wanting to be in sports for a career,” said Anaa. “That’s what I hope to get across to many of my friends after this experience - there are more options in sports than meets the eye.”

Read the full recap of Anaa’s Super Bowl experience.