As the Official Youth Community Partner of NASCAR, Boys & Girls Clubs of America works with NASCAR to enrich the lives of over 4.6 million youth and teens across the country through workforce readiness career exploration and programming.

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Driving Great Futures and Equity

This long-term partnership focuses on three core areas – STEM education, career development, and diversity, equity and inclusion (DE&I) initiatives – and extends across all NASCAR platforms and racetracks. Together, Boys & Girls Clubs of America and NASCAR seek to break down barriers and introduce Boys & Girls Club youth to the sport to promote curiosity, career exploration and exposure to numerous occupational skills. Programming includes virtual and at-track experiences with an emphasis on local Club locations in NASCAR race markets.

Partnership efforts build on The NASCAR Foundation’s ongoing work to advance children’s well-being, including relationships with several Clubs across the country. NASCAR’s work with Boys & Girls Clubs of America focuses on exposing and mentoring across a breadth of industry disciplines including engagement with executives, drivers and other employees.

Boys & Girls Clubs deliver equitable access to technology and other resources to help level the playing field and provide youth with opportunities to develop essential skills to grow into leaders, innovators and problem-solvers who shape our world. As young people continue to emerge from the pandemic, the partnership leans into developing high-quality educational experiences housed on MyFuture, Boys & Girls Clubs of America’s premier digital learning platform, along with the at-track experiences.

NASCAR collaborates with drivers, teams and tracks to amplify the sport’s commitment to Boys & Girls Clubs of America and deepen engagement with Club youth and teens. Boys & Girls Clubs of America’s and NASCAR’s mutual partners have opportunities to integrate with the partnership as well.

NASCAR and Boys & Girls Clubs of America 2022 Recap

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Boys & Girls Clubs of America and NASCAR Partnership

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Recent Stories

Developing Teamwork Skills & How Working Together Drives Success in the Workplace

Three Club-affiliated, NASCAR-industry professionals share how developing teamwork skills helps drive success in the workplace. Read More.

Boys & Girls Clubs of America Announced as Official Youth Community Partner of NASCAR

New Partnership to Focus on STEM Education, Career Development and DE&I Initiatives; NASCAR Industry to Support At-Track and Virtual Experiences for Club Kids. Read More.

Country music star Kane Brown surprises Boys & Girls Club kids at Nashville Superspeedway

The Boys & Girls Clubs attended the race as part of a national partnership with NASCAR designed to educate club youth about career opportunities in the sport. Read More.

Kane Brown Surprised a Group of Kids from Local Boys & Girls Clubs at NASCAR Race in Nashville

The star uses his ever-growing platform to do some good work and is a longtime supporter of Boys & Girls Clubs of America. Read More.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), three regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series NASCAR Advance Auto Parts Weekly Series), and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

Impact on Kids

Through partnering with Samsung, we expanded access to the DIY STEM program and developed the Climate Superstars Challenge. The DIY STEM program serves as the entry-point for all members' STEM learning experience at Clubs and provides youth exposure to STEM through five modules: Energy and Electricity, Engineering Design, Food Chemistry, Aeronautics and the Science of Sports: Football. Climate Superstars aims to encourage youth to raise awareness about climate change and motivate them to take actions that help protect the environment.

Samsung's partnership enables interactive, hands-on learning while providing students with new perspectives on STEM careers and access to the latest technology. In addition, our partnership with Samsung goes beyond our programs and includes cause marketing initiatives that help promote awareness and drive donations for the organization. Through exclusive access to unique experiences such as the Las Vegas Galaxy Studio pop-up with singer Kelly Rowland and music producer and artist DJ Marshmello and a Winter Wonderland video production featuring YouTube star Casey Neistat, Samsung helps expand their understanding of STEM and encourages them to be the next generation of creators and innovators.

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Impact on Clubs

Samsung puts cutting edge technologies in the hands of underserved youth at Clubs across the country who otherwise wouldn't have access. Through state-of-the-art Tween Tech Centers outfitted with the latest technologies, including laptops, tablets, and more, Samsung has helped modernize the learning spaces at Boys & Girls Clubs.  Samsung has put cutting-edge technologies in the hands of underserved youth at Clubs across the country who otherwise may not have access. Through state-of-the-art Tween Tech Centers outfitted with tablets, laptops and the latest technologies, Samsung has helped modernize the learning spaces at Boys & Girls Clubs.

Impact on Movement

The partnership has also equipped our Youth Development Professionals with essential technology and resources to implement the DIY STEM curriculum with fidelity at Clubs across the country and on military installations around the world. BGCA is proud to have Samsung as a partner in STEM education and environmental sustainability.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today's technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America's fastest growing home appliance brands. To discover more about Samsung, please visit For the latest Samsung news, please visit and follow us @SamsungNewsUS.