Unilever partners with Boys & Girls Clubs of America to create access and opportunities for kids and teens to achieve great futures. From nutrition education to building youth self-esteem, Unilever’s brands are committed to helping Club kids reach their full potential.

Supporting Boys & Girls Clubs of America

As the parent company of over 400 brands found in households all over the world, Unilever is one of the world’s leading suppliers of beauty and personal care, home care, and foods and refreshment products, with sales in over 190 countries and products used by 3.4 billion people every day. Unilever’s corporate initiatives have supported Boys & Girls Clubs of America through:

  • Long-standing partnerships with The Dove Self-Esteem Project and newer partners like Knorr
  • Shopper marketing activations with grocers including Sam’s Club, BJs, Albertsons, Walmart, Family Dollar and AHOLD
  • Unilever’s “United for America” initiative for COVID-19 pandemic relief support

Meeting Community Needs During the COVID-19 Pandemic

In 2020, Unilever United States launched its “United for America” initiative, a wide-ranging set of measures to support the American people during the coronavirus pandemic. Through this campaign, Unilever provided funds for Clubs to secure what they needed most to meet community needs, such as technology, internet access and staffing. In addition to their monetary contribution, Unilever employees all over the country gathered for a Day of Service to support the mission of the Boys & Girls Clubs of America by providing youth education services.

Encouraging Body Confidence & Self-Esteem

The Dove Self-Esteem Project supports SMART Girls, a small-group health, fitness, education and self-esteem enhancement program designed to meet the developmental needs of girls. Through engaging workshops, activities and mentoring opportunities, SMART Girls explores both personal and societal attitudes and values as Club members build personal care skills and develop positive relationships with peers and adults.

The Dove Self-Esteem Project is the largest provider of body confidence and self-esteem education globally, reaching 82 million young people across the world to-date. Through partnerships like SMART Girls, they are on track to reach 250 million kids by 2030.

Enabling Nutritious Futures for Everyone Everywhere

Boys & Girls Clubs of America and Knorr joined forces in 2021 to make nutritious food accessible to families across the country. Through a series of educational cooking classes and live demo experiences, and kitchen re-freshes, Knorr and Boys & Girls Clubs of America equip Club families with essential cooking skills and wellness education to help them thrive.

Knorr’s support of Boys & Girls Clubs of America’s Healthy Habits program is helping to improve the health and well-being of children in our communities. The Healthy Habits program addresses the many ways an individual’s health behaviors are influenced by personal beliefs and exposure to positive modeling.

Special thanks to Unilever brand retail partners who support Boys & Girls Clubs of America: