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My Future Evolves to Meet Club Kids' Digital Needs

In today’s digital world, new technologies and social-sharing platforms abound. Studies show that more than 90 percent of youth, especially teens, engage in some sort of social media activity daily. Now, Boys & Girls Clubs join this virtual space with a dynamic digital experience that’s more powerful than that of any other youth-based organization in the country. 

With a goal to meet youth no matter where they are with digital engagement, this month Boys & Girls Clubs of America, in partnership with Comcast NBCUniversal, unveil the latest evolution of My.Future in Clubs across the country. My.Future is a safe, fun, interactive digital platform that lets kids create online accounts to learn, play and socialize on. 

Introduced in 2014, My.Future has progressed from an innovative website staff members used to facilitate programs at Clubs, to a youth-led user experience that members can access at the Club and, importantly, outside Club walls. Kids can interact with one another – through likes, follows and shares – showcase their work and earn recognition in the form of stars and badges. As a positive social platform, My.Future allows kids to make friends and build a positive self-image. It’s also a way for Club staff and volunteers to engage youth in a more relevant manner – even during non-Club hours – no matter where they live. 

Check out the following video, as 12-year-old D’ontae and Club professionals from the Boys & Girls Clubs of Muskegon Lakeshore in Michigan describe what My.Future means to them.


Using a combination of facilitated and self-led experiences, as well as digital gaming, kids learn important digital skills they can use in school, and eventually, the workforce. This is important because without access to technology, kids are likely to be left behind. We’re excited to keep meeting the needs of young people and teens who need us most with meaningful and innovative resources like My.Future. With the continued support of partners like Comcast NBCUniversal, a great Club Experience is only a click away at


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