Creating access and opportunity for kids and teens to experience sports – getting active, being part of a team and learning skills that apply on the field and off.

Supporting Sports and Recreation Activities

By partnering with Boys & Girls Clubs of America, adidas plays an important role in creating access and opportunities for kids and teens to experience sports.
Year-round, adidas invites customers to round up their purchase to donate and support Boys & Girls Clubs. Funds raised through this ongoing cause marketing campaign will provide select Clubs with much-needed resources to support sports and recreation activities with a focus on health and wellness for youth.

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021.

Keystone Club

Aaron’s is unwavering in its support of Keystone Clubs where teens ages 14 to 18 participate in activities focused on academic success, career preparation and community service. In the first three years of Aaron’s partnership, more than 400 Keystone Clubs were added giving an additional 13,000 teens the opportunity to find their voice and use it to better their communities. Each year, Keystone Clubs select a timely topic to focus their attention and enact meaningful change. National Projects have included conversations with law enforcement, ways to create inclusive communities and emotional wellness.