Perfect World Entertainment Launches New Charity Program “Perfect World Level Up” to Support America’s Youth
Press Release
REDWOOD CITY, Calif. – January 28, 2020 – Today, Perfect World Entertainment Inc., a leading publisher of online games, is proud to announce its new charity initiative, Perfect World Level Up. The program launches with a partnership with Boys & Girls Clubs of America , a non-profit organization that enables all young people, especially those who need support most, to reach their full potential as productive, caring, responsible citizens. Throughout this year, Perfect World Entertainment will raise funds and awareness through cause marketing promotions, employee giving and volunteerism to help Boys & Girls Clubs make a positive difference and build great futures for America’s youth. To kick off the new program, Perfect World Entertainment, Cryptic Studios, in conjunction with ViacomCBS Consumer Products, and Boys & Girls Clubs of America have joined forces to run a charity drive on Groupees to raise funds to support youth and celebrate Star Trek Online’s 11th anniversary.
Press assets for Perfect World Level Up and Star Trek Online are available here: https://perfectworld.box.com/v/PerfectWorldLevelUp-Launch
“We’re proud to introduce Perfect World Level Up and our partnership with Boys & Girls Clubs of America in our inaugural year, to support the next generation of leaders,” said Yoon Im, CEO of Perfect World Entertainment. “Given the tremendous success of our previous charity drives, which collectively raised over $350,000 in donation funds, it made perfect sense to establish an official charity program that would continue this positive work, and partner with organizations, like Boys & Girls Clubs of America, who strive to make a positive difference in the world.”
“We are excited to have Perfect World Level Up as new partner, advocating for the 4.6 million kids and teens across America who need us most,” said Chad Royal-Pascoe, national vice president, corporate & cause partnerships, Boys & Girls Clubs of America. “Thank you to Perfect World Level Up for creating opportunities for everyone to learn more about Boys & Girls Clubs and the critical support we provide kids, families and communities, especially during times of crisis. From cause campaigns to employee giving and volunteerism, their commitment will help us continue to inspire young people to reach their full potential.”
“As a Boys & Girls Clubs alumni, I’m thrilled about the partnership and the Star Trek Online charity drive supporting Boys & Girls Clubs of America,” said Andre Emerson, Star Trek Online’s executive producer. “My time as a Club kid was an incredible experience that had a huge impact on my life. It’s an honor to have found a way to give back to the organization with the Star Trek Online team.”
From now through February 7, Star Trek Online players can visit Groupees to purchase in-game items and help support the next generation of future Captains. 100% of Perfect World Entertainment and Cryptic Studios’ proceeds will go to Boys & Girls Clubs of America.
Below is the list of Groupees bundles available for Star Trek Online. The promotion includes two tiers priced at USD $2 and $10 (Please note: electronic payment options are global and international customers will have options for payment in local currency based on then current exchange rates). Quantities for some items are limited and may sell out quickly.
Star Trek Online
Available for all platforms (Steam, Epic Games Store, Xbox One, PlayStation®4)
- Tier 1 – $2.00 USD
- Items:
- Black Alert Tribble
- Title: Charitable
- Items:
- Tier 2 – $10.00 USD
- Command Dreadnought Bundle
- This bundle will contain Gold Tech Upgrades instead of keys
- 1 Gold Tech Upgrade
- 1 Fleet Ship Module
- Users who purchase this tier will automatically be granted items from Tier 1
- Command Dreadnought Bundle
Additionally, players can make a donation directly to Perfect World Level Up’s Boys & Girls Clubs page. Anyone who donates $100 or more between today till February 7 will be entered into a raffle for a chance to win a Star Trek Online Anniversary Legendary Starship Premium Bundle and a $250 SteelSeries gift card. Released last year to celebrate the game’s 10th anniversary, this coveted starship bundle includes over 20 ships, plus a variety of costumes, ship slots, master keys and other items (Additional details available here). Five winners will be randomly selected and notified by February 11.
Star Trek Online is a free-to-play massively multiplayer online game that allows players to explore the Star Trek Universe from within. Players can forge their own destiny as Captain of a Federation starship, champion the Empire through the far reaches of the galaxy as a Klingon Warrior, rebuild the Romulan legacy as the commander of a Romulan Republic Warbird or carry out daring missions on behalf of the Dominion as a Jem’Hadar soldier. Captains can also explore iconic locations from the Star Trek Universe, make contact with new alien species and battle alongside other players in customizable starships. Star Trek Online is currently available on PC, PlayStation®4 and Xbox One.
To download and play Star Trek Online today for free, visit playstartrekonline.com.
Star Trek Online is licensed by ViacomCBS Consumer Products.
® & © 2021 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.
Perfect World Level Up is committed to making a positive difference by leveraging its resources to encourage and empower youth to reach their full potential. Through the power of play and the passionate spirit of its employees, the program raises funds and awareness for local and global organizations that help build a more inclusive future. By investing in the next generation, we can all level up together. To learn more about Perfect World Level Up, visit https://www.perfectworld.com/charity.
About Perfect World Entertainment Inc.
Perfect World Entertainment is a leading publisher of online games in North America and Europe. The company is known for creating and publishing titles based on well-known global entertainment franchises, such as Star Trek, Dungeons & Dragons and Magic: The Gathering. Its product portfolio also includes the popular Torchlight series, as well as Remnant: From the Ashes, in partnership with development studio Gunfire Games. Founded in 2008, Perfect World Entertainment games have cumulatively grossed over $1 billion in their lifetimes. The company is a subsidiary of Perfect World Group, and is headquartered in Redwood City, California. For more information, please visit: www.perfectworld.com.
About Boys & Girls Clubs of America
For 160 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,700 Clubs serve over 4.6 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more about Boys & Girls Clubs of America on Facebook and Twitter.
About Cryptic Studios, Inc.
Cryptic Studios, Inc. is a leading developer of online games committed to delivering the next level of gameplay. Cryptic Studios, Inc. develops AAA titles for PC and is rapidly diversifying its portfolio of games to expand beyond the traditional MMORPG genre. Its successfully launched titles include Champions Online: Free for All, Star Trek Online and Dungeons & Dragons Neverwinter. Cryptic Studios, Inc., a subsidiary of Perfect World Group, is located in Los Gatos, CA.
About ViacomCBS Consumer Products
ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the direct-to-consumer online business for CBS’ programming merchandise, as well as standalone SpongeBob, MTV, Star Trek and Showtime branded ecommerce websites.
Media Contacts
Brad Crespo
Perfect World Entertainment
brad.crespo@perfectworld.com
Ashley Keyes
Boys & Girls Clubs of America
404-285-2326
akeyes@bgca.org
